Fitness First’s guerilla marketing in Netherlands

I’m always on the look-out for ideas that I can replicate in my work promoting sport and leisure in Swansea through our Active Swansea brand.

I recently stumbled on this great guerilla campaign by Fitness First in the Netherlands. It’s simplicity is brilliant, exposing any hang-ups the waiting passenger may have over their weight. Ultimately making them re-evaluate their lifestyle and consider joining a Fitness First gym.

What do you think?


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