Fitness First’s guerilla marketing in Netherlands

I’m always on the look-out for ideas that I can replicate in my work promoting sport and leisure in Swansea through our Active Swansea brand.

I recently stumbled on this great guerilla campaign by Fitness First in the Netherlands. It’s simplicity is brilliant, exposing any hang-ups the waiting passenger may have over their weight. Ultimately making them re-evaluate their lifestyle and consider joining a Fitness First gym.

What do you think?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s