John Lewis ad has the X Factor

People watching last night’s X Factor winessed the perfect execution of a TV commercial.

John Lewis’ choice of the Elton John track ‘Your Song’ for its advert, aired during a break of the popular show featuring his hits, is nothing short of genius.

Ellie Goulding’s soft vocals bring a wonderful warmth to Elton’s ‘Your Song’ and the ad captures just the right amount of Christmas magic and sentimentality to make one quietly think of another EJ classic ‘Can you feel the love tonight’.

Similarly, Marks and Spencer’s use of popular comedian, Peter Kay, with a host of celebs in its Christmas advert is quirky, funny and likely to be very viral.

This Christmas is setting up to be a battle to see which of our well-love high street brands has the X Factor.

Have John Lewis, with their everday people, trumped M&S and the celebs? See for yourself and let me know.

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