The force is strong with Vodafone

Vodafone have called on Yoda ahead of the 3D relaunch of Star Wars The Phantom Menace to show off its new RED Box service.

Yoda using the force

It seems that not even Jedi master Yoda can compete with the mighty Vodafone

The commercial opens with a young couple sitting at the bar in a sushi restaurant. The guy is fiddling with his mobile while his partner, obviously getting a little frustrated with the way their date is going, asks “You’re not going to start swapping your numbers over now?”

It’s at this point that Jedi master, Yoda, buts in offering to help by using the force to transfer the valuable data. Unfortunately for Yoda there’s no need. The handy guys at Vodafone have created the RED Box that transfers numbers, image and music files, in their stores for you.

Enough to clean up Vodafone’s ‘dark side’ image?

After a year of negative media coverage for Vodafone, largely generated by UK Uncut’s campaign against the company’s alleged tax evasion, it seems that the brand has turned to the force to clean up its tarnished image.

Whilst the ad makes better use of a Star Wars tie-in than the Currys PC World commercial featuring the evil Darth Vader, Vodafone need to show greater sensitivity to a changing mood among UK consumers as austerity bites. Maybe making demonstrable donations to selected charities that help reduce inequalities in society will generate more positive media coverage in 2012.

Nonetheless, the ‘Yodafone’ commercial is creative, but I think the recent Volkswagen ad, showing a young boy dressed as Darth Vader trying to use the force to perform a variety of tricks including switching the car lights on and off, with its wit and charm beats it.

What do you think?


Muppets’ Orange Show commercial is a phenomenon, doot-doot-de-doot-doot…

Orange have long had an association with cinema – think Orange Wednesdays or Orange BAFTAs.

You’re always reminded of this association in the cinema through their creative short films that remind audiences to switch off their mobiles and let the phone ruin the movie.

I’ve always liked these commercials, the ‘Lord of the Ringtones’ being a personal favourite, and their latest offering, featuring the Muppets, doesn’t disappoint.

The Muppet’s theatre is saved from closure by their new sponsor, Orange. The comic capers of the Muppets showcasing the benefits of owning an Orange phone are obviously funny.

However, the way the film sends up Orange is not only funny, but reveals a brand confident in itself and customer offering.

Ultimately, the Orange Show commercial featuring the Muppets is creative and perfectly executed. I couldn’t stop chuckling whilst switching off my mobile phone.

What do you think? Check out the ad for yourself and let me know.