Fitness campaign has legs

In a manner of speaking.

Several people are currently pounding the streets of Swansea, delivering a flyer that encourages people to make good on their resolutions to get active this year by joining Active Swansea – so you could say the campaign has legs.

Download a PDF copy: Active Swansea membership January 2012 door-drop flyer

In planning the campaign I went through a process of looking at Active Swansea‘s current members and the communities the leisure centres serve. Using ACORN profiling I have selected appropriate postcode sectors, written creative copy and developed a design brief that targets the Secure Families group.

It’s early days, but the response so far shows promise.