The force is strong with Vodafone

Vodafone have called on Yoda ahead of the 3D relaunch of Star Wars The Phantom Menace to show off its new RED Box service.

Yoda using the force

It seems that not even Jedi master Yoda can compete with the mighty Vodafone

The commercial opens with a young couple sitting at the bar in a sushi restaurant. The guy is fiddling with his mobile while his partner, obviously getting a little frustrated with the way their date is going, asks “You’re not going to start swapping your numbers over now?”

It’s at this point that Jedi master, Yoda, buts in offering to help by using the force to transfer the valuable data. Unfortunately for Yoda there’s no need. The handy guys at Vodafone have created the RED Box that transfers numbers, image and music files, in their stores for you.

Enough to clean up Vodafone’s ‘dark side’ image?

After a year of negative media coverage for Vodafone, largely generated by UK Uncut’s campaign against the company’s alleged tax evasion, it seems that the brand has turned to theĀ force to clean up its tarnished image.

Whilst the ad makes better use of a Star Wars tie-in than the Currys PC World commercial featuring the evil Darth Vader, Vodafone need to show greater sensitivity to a changing mood among UK consumers as austerity bites. Maybe making demonstrable donations to selected charities that help reduce inequalities in society will generate more positive media coverage in 2012.

Nonetheless, the ‘Yodafone’ commercial is creative, but I think the recent Volkswagen ad, showing a young boy dressed as Darth Vader trying to use the force to perform a variety of tricks including switching the car lights on and off, with its wit and charm beats it.

What do you think?


Coronation Street’s Maggie Jones dies

I’m not a huge fan of Corrie or soaps for that matter, but whenever I’ve sat down with my better-half, Emma, and watched the beloved drama I’ve always enjoyed storylines involving Blanche Hunt.

It is with a sense of sadness that I’ve just learned that Maggie Jones, the actress who played the popular character, has died.

A favourite scene of mine involving Blanche is a more recent one, when Peter Barlow attends an Alcoholics Anonymous meeting accompanied by Ken, Deidree and Blanche. Well you can imagine, it was hilarious!

See for yourself.

God bless you Maggie and may you rest in peace. Britain’s soap watchers will surely miss you.

London street honours Mr Benn

The London street that inspired the 70’s children TV series Mr Benn has honoured its most famous inhabitant by laying a commemorative pavement stone.

Residents of Festing Road (home to Mr Benn creator David McKee and renamed Festive Road for the series), Putney, held a tea party and dressed up in the costumes the popular character wore on his adventures.

I loved this series as a child. Mr Benn would walk down the street to the costume shop. He would then change out of his suit and bowler hat and into a costume before heading out through a curtain into another world full of adventure.

Don’t know what I’m talking about? Watch the first episode!

Part 2

Well, what do you think? Crazy!