Top advert to feature Star Wars

Assist my training to become a Jedi marketer you will?

Just for fun I thought I’d conduct a straw poll, nothing scientific (sci-fi maybe!), to decide which is the top advert to feature the film Star Wars or any of its characters.

I’ve listed the most recent three. I’m sure there have been others, if you can think of any and deem them worthy of consideration feel free to add them to fourth ‘Other’ box and maybe post a link in the comment box.

Thanks for taking the time, and may the force be with you!

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The force is strong with Vodafone

Vodafone have called on Yoda ahead of the 3D relaunch of Star Wars The Phantom Menace to show off its new RED Box service.

Yoda using the force

It seems that not even Jedi master Yoda can compete with the mighty Vodafone

The commercial opens with a young couple sitting at the bar in a sushi restaurant. The guy is fiddling with his mobile while his partner, obviously getting a little frustrated with the way their date is going, asks “You’re not going to start swapping your numbers over now?”

It’s at this point that Jedi master, Yoda, buts in offering to help by using the force to transfer the valuable data. Unfortunately for Yoda there’s no need. The handy guys at Vodafone have created the RED Box that transfers numbers, image and music files, in their stores for you.


Enough to clean up Vodafone’s ‘dark side’ image?

After a year of negative media coverage for Vodafone, largely generated by UK Uncut’s campaign against the company’s alleged tax evasion, it seems that the brand has turned to the force to clean up its tarnished image.

Whilst the ad makes better use of a Star Wars tie-in than the Currys PC World commercial featuring the evil Darth Vader, Vodafone need to show greater sensitivity to a changing mood among UK consumers as austerity bites. Maybe making demonstrable donations to selected charities that help reduce inequalities in society will generate more positive media coverage in 2012.


Nonetheless, the ‘Yodafone’ commercial is creative, but I think the recent Volkswagen ad, showing a young boy dressed as Darth Vader trying to use the force to perform a variety of tricks including switching the car lights on and off, with its wit and charm beats it.


What do you think?